Green marketing services
Green marketing is sometimes referred to as environmental, organic or sustainable marketing. It's all Internet marketing to us.
The services we offer continue to evolve as the world of Internet marketing changes and opportunities present themselves. The below marketing services are our staple green marketing and sustainable marketing services. They are the "how" behind executing a thought-out green marketing strategy online.
Search engine optimization (SEO)
With more than 13 billion searches every month, it's important to be found for your products, services and brand(s) that reflect your green and environmental initiatives. Seach engine optimization (SEO) is designed to do just that. SEO is the free traffic (also referred to as natural or organic traffic) you can be getting to your web site as a result of the words and phrases your target market types into Google, Yahoo!, Bing and other search engines. If your site isn't being found for the keywords and phrases it should be found for or if you don't know what keywords your site should be found for your green and sustainable initiatives contact us.
Search engine marketing (SEM)
Search engine marketing (SEM) includes banner advertising, pay-per-click (PPC) advertising and other forms of online advertising related to increasing your web site's visability on search engines. Search engine marketing is similar to SEO in the sense that your site is found at the time a user searches for your product, service and/or brand. The big difference between SEM and SEO is that SEM requires a media spend. Search engine marketing can bring you a strong ROI if you are selling green and environmentally responsible products online.
Web site and blog design
Green marketing can be executed on your existing web site or on a new site. You might also want to have a blog dedicated to your green, environmental, organic or sustainable products, services or brands. We'll work with you to determine the right web site to make your green marketing initiatives successful.
Web site copywriting
Many failed web sites are the result of taking a brochure and copying and pasting the content from the brochure to the web site. Writing for the web requires a unique style based on how users read on the web. We can help convert your green marketing brochure and translate it into web appropriate copy or help you write new copy. Our web copywriting includes web sites, blogs, press releases and more.
Now that you have a green, environmental and or sustainable message how do you get it out into the world? A well written press release tailored to your target audience can get you the exposure you are looking for.
The conversation about being green is alive and well on social media web sites. Getting active on Facebook, Twitter and other social web sites can help compliment your online marketing and green marketing efforts and get you involved in the conversations already happening.
Email marketing is still a big contributor to the bottomline. Just like any other marketing tactic, email marketing needs to be done right in order to maxmimize your return on investment for your green marketing. Talk to us to find out where email marketing can fit in your internet marketing marketing plan.
Contact us for more information on how we can help market your green, environmental, organic or sustainable products, services or brands online.