Blogs are interactive, cheap, and an effective means of public relations and marketing. And search engines love them.

What is this funny thing called a blog?
A blog, short for weblog, is an instantly and frequently updated website, focused around a topic or industry. Take a look at the Think Green Media Blog. There are also links to other blogs there.

More on Blogs

This week in Business Week Magazine
Blogs Will Change Your Business
Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later

Read the article on www.businessweek.com

A blog is often described as an online diary. The most recent entries, called posts, appear on the homepage of the blog with links to archives of older posts and relevant websites. Post archives are organized by date and often categorized by topic. Each post has a form for readers to add their own comments and to give their opinion or reaction to the post. Comments can be free-flowing or configured to be approved before being published.

Blogs began as shared on-line journals where people posted diary-like entries about their personal experiences and hobbies. More recently, blogs have been accepted by businesses of all sizes as PR & search engine optimization tools. Blogs can have multiple authors post to the blog.

Benefits of Blogs

Frequent posts makes blogs a great search engine marketing tool.
Blogs position companies as leaders in their fields / industries.
Blogs take comments from readers, give your feedback and creating more content for other visitors of the blog.
The blog format helps build credibility with customers.

How to Update the Blog and How to Try it Out for Yourself
Blog updating is all done online via your web browser (Firefox, Internet Explorer, etc) . Logon to your blog and type your latest post into a simple online form. Click "Publish" and it is instantly available online for the whole world to see. If you can send an email, you can publish a weblog. Try for yourself...http://demoblog.thinkgreenmedia.com.

How Many People are Reading and Writing Blogs?
According to the well-regarded Pew Internet Study, by the end of the year, 32 million Americans (27 percent of people online) were reading at least one blog regularly, and 8 million had started writing one or more. How's that for a readership?

Blog Examples

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Blogs are interactive, cheap, and an effective means of public relations and marketing. And search engines love them.