Drive Traffic NOW!
If you're looking to drive traffic to your site NOW, PPC is the way to go. Pay-per-click advertising is a cost effective and measurable means of driving traffic to your website.
What You Know + What We Know
You know your business and we know web marketing (What a team!). Together, weêll define keywords that will trigger your ads as well as the creative (ad copy).
Keywords and Key Phrases
The amount of keywords and key phrases you can use are unlimited. And not all keywords are created equal, as we will see. Some keywords will sink to the bottom while the more popular will begin to soar.
Create, Test, Repeat
Weêll start with 3 advertisements and create and test unique landing pages to see what works best for your audience. From here we can fine-tune the ads, keywords and phrases, and landing pages to maximize on results and your campaign budget.
Ad copy, page copy, copy length, visuals, etc - Oh the fun we will have testing!
Just the Facts Ma'am
Many PPC vendors provide detailed stats that show how many clicks an ad received and if that lead converted into a sale or a lead, etc. You can see the stats change daily. And make changes daily accordingly.
Advertising is Expensive, Right?
Nope, now way, uh-uh. PPC advertising campaigns require an ongoing budget that is paid directly to the search engines for the advertising service. PPC can be used as the primary means of driving traffic or as a supplemental means to natural/organic search engine optimization.
This amount of a campaign can vary greatly depending on your budget, your goals and how competitive your keywords and key phrases are.
Some words can be purchased for as little as a dime. That's right, front page ranking on your favorite search engines for as little as 10 cents. Not too shabby.
This Sounds Great! Where Can I See PPC in Action?
Search engines that offer a PPC program include Google, Yahoo, MSN, Ask and Momma. Search for just about anything and look for "Sponsored Links". It's usually on the top or to the right of the page.
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